not arrogant, just better

Paul Stallard’s Comms blog

What are you doing to generate more business?


Written by Paul Stallard

Armed with all of this information, what are you doing about it? All too often I speak to senior people in communication ...

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What are you doing to generate more business?

Armed with all of this information, what are you doing about it? All too often I speak to senior people in communication agencies who do...

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What percentage of revenue comes from your ideal clients?

This is a really important question as it tells you if you have the right clients for growth. Not all customers are created equal. Most ...

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Why would a customer/client choose you?

Once you’ve identified what your dream client looks like, next consider why they’d choose you as their partner over your competitor...

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Who is your ideal client?

This isn’t who would you want to work with but who is the right client for your agency. It’s an understanding of the size of busines...

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What do you offer?

What service do you offer your clients and has it evolved over the past year? Are your clients interested in all of the services you now...

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Do you have the right customers/clients?

New business is the heartbeat of a growing communications agency, especially in an environment where retainers are being squeezed and mo...

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Less is more – web design

This week I have been doing some research for a new website for Berkeley's sister company, Arlington Research - more about that later. A...

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Look who’s judging The Lloyds Bank National Business Awards 2017

I have been lucky enough to judge the PR Week awards, PRCA and CIPR awards in the past as well as being a member of the Superbrand council...

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A picture paints a thousand words

Berkeley loves storytelling and the team there is always investigating and analysing the subject. There is a phrase that I'm sure all of...

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Do you encourage your team to innovate?

Is any time ever put aside to think about new products or services? It is easy to think we are doing well and the good times will contin...

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