not arrogant, just better

Paul Stallard’s Comms blog

Why would a customer/client choose you?


Written by Paul Stallard

Once you’ve identified what your dream client looks like, next consider why they’d choose you as their partner over ...

Read more

Why would a customer/client choose you?

Once you’ve identified what your dream client looks like, next consider why they’d choose you as their partner over your competitor...

Read more

Who is your ideal client?

This isn’t who would you want to work with but who is the right client for your agency. It’s an understanding of the size of busines...

Read more

What do you offer?

What service do you offer your clients and has it evolved over the past year? Are your clients interested in all of the services you now...

Read more

Do you have the right customers/clients?

New business is the heartbeat of a growing communications agency, especially in an environment where retainers are being squeezed and mo...

Read more

Less is more – web design

This week I have been doing some research for a new website for Berkeley's sister company, Arlington Research - more about that later. A...

Read more

Look who’s judging The Lloyds Bank National Business Awards 2017

I have been lucky enough to judge the PR Week awards, PRCA and CIPR awards in the past as well as being a member of the Superbrand council...

Read more

A picture paints a thousand words

Berkeley loves storytelling and the team there is always investigating and analysing the subject. There is a phrase that I'm sure all of...

Read more

Do you encourage your team to innovate?

Is any time ever put aside to think about new products or services? It is easy to think we are doing well and the good times will contin...

Read more

Are you an explorer or an exploiter?

I am in the process of looking at new services for Berkeley to offer our clients on an international level. It reminded me of a question...

Read more

Who are the UK B2B Superbrands 2017?

Superbrands is an annual initiative to identify and celebrate the UK’s strongest consumer and B2B brands in Britain by The Centre for ...

Read more