What are you doing to generate more business?
Written by Paul Stallard
Armed with all of this information, what are you doing about it? All too often I speak to senior people in communication ...
Read more
What percentage of revenue comes from your ideal clients?
This is a really important question as it tells you if you have the right clients for growth. Not all customers are created equal. Most ...
Read more
Why would a customer/client choose you?
Once you’ve identified what your dream client looks like, next consider why they’d choose you as their partner over your competitor...
Read more
Who is your ideal client?
This isn’t who would you want to work with but who is the right client for your agency. It’s an understanding of the size of busines...
Read more
What do you offer?
What service do you offer your clients and has it evolved over the past year? Are your clients interested in all of the services you now...
Read more
Do you have the right customers/clients?
New business is the heartbeat of a growing communications agency, especially in an environment where retainers are being squeezed and mo...
Read more
Less is more – web design
This week I have been doing some research for a new website for Berkeley's sister company, Arlington Research - more about that later. A...
Read more
Look who’s judging The Lloyds Bank National Business Awards 2017
I have been lucky enough to judge the PR Week awards, PRCA and CIPR awards in the past as well as being a member of the Superbrand council...
Read more
A picture paints a thousand words
Berkeley loves storytelling and the team there is always investigating and analysing the subject. There is a phrase that I'm sure all of...
Read more
Do you encourage your team to innovate?
Is any time ever put aside to think about new products or services? It is easy to think we are doing well and the good times will contin...
Read more