How to respond on social when another company bad mouths you
Written by Paul Stallard
Awesome piece of social by Poundland this week in response to a throw away comment on Twitter Thames Link Rail (now removed...
Read more
How do I start my own business?
For those of you who don’t know my brother is a chef and has just published his first book - The Hidden Hut. It is amazing and has got bu...
Read more
How do I find time to learn?
My colleague Caroline at Berkeley Communications wrote an interesting post on LinkedIn Pulse about finding time to learn. Caroline spoke a...
Read more
How do I spot if a story is fake news?
My PR agency (Berkeley Communications) worked with its sister company Arlington Research to investigate what consumers thought about fake ...
Read more
What is a superbrand?
Each year I am part of the council that chooses the UK’s Superbrands, but how can you join this list? Although this list was published las...
Read more
How do I reach the right audience with my content?
Anyone who has been involved with creating a PR or marketing plan will understand that thinking in the now is not enough. Audiences cons...
Read more
How do I write a questionnaire for research?
“I have run loads of campaigns and don’t need any help apart from conducting the actual fieldwork so I can just concentrate on my co...
Read more
How do I choose a market research agency?
A few people may have seen that my job title has changed on LinkedIn. To set the record straight – I have not left Berkeley Communicat...
Read more
How to manage a PR agency acquisition in Germany – Culture
Linked to my top five tips on managing a PR agency acquisition in Germany listed in a recent post. Embrace the local culture This...
Read more
How to manage a PR agency acquisition in Germany – presumption
Linked to my article about how to manage a PR agency acquisition top five tips listed in a recent post. Never presume something has ...
Read more