Are you a superbrand?
Written by Paul Stallard
Each year I am part of the council that chooses the UK’s Superbrands, but how can you join this list? Although this list wa...
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How can PROs make the connection between great coverage and reaching the right audience?
Anyone who has been involved with creating a PR or marketing plan will understand that thinking in the now is not enough. Audiences cons...
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Research is easy. Isn’t it?
“I have run loads of campaigns and don’t need any help apart from conducting the actual fieldwork”. Sound familiar? But have yo...
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Introducing Arlington Research – and grab 10% off your first order
A few people may have seen that my job title has changed on LinkedIn. To set the record straight – I have not left Berkeley. I just ha...
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Acquiring a PR agency in Germany – Culture
Linked to my top five tips listed in a recent post. Embrace the local culture This has been the most fun part for me. Especially ...
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Acquiring a PR agency in Germany – presumption
Linked to my top five tips listed in a recent post. Never presume something has been done On numerous occasions while trying to g...
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Acquiring a PR agency in Germany – help
Linked to my top five tips listed in a recent post. Choose advisors carefully Especially accountants and solicitors. I chose the ...
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Acquiring a PR agency in Germany – be nice
Linked to my top five tips listed in a recent post. Don’t screw your partner over in the purchase I hate the TV show The Appren...
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Acquiring a PR agency in Germany – learn the language
Linked to my top five tips listed in a recent post. Learn the language – or ensure you know someone that does I didn’t study G...
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Five things I have learnt from acquiring another PR agency in Germany
“Can you speak French or German?” was the question I was asked in December 2016. The answer to both was a resounding “no!”, but ...
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