Paul Stallard’s Comms blog

Acquiring a PR agency in Germany – learn the language

Linked to my top five tips listed in a recent post. Learn the language – or ensure you know someone that does I didn’t study G...

Five things I have learnt from acquiring another PR agency in Germany

“Can you speak French or German?” was the question I was asked in December 2016. The answer to both was a resounding “no!”, but ...

8 reasons why storytelling works

Every client thinks their story is newsworthy but is anyone actually interested in your story? A company moving office, announcing an in...

The Pass

My friend Noel Penrose dropped by the Berkeley office today unannounced which is always a pleasure but today he had a gift for me. It...

Looking for a German tech PR agency? – Berkeley Kommunikation

Berkeley Kommunikation - Paul Stallard & Chris Hewitt Yesterday was a proud day as Berkeley officially announced the acquisition of ...

What are you doing to generate more business?

Armed with all of this information, what are you doing about it? All too often I speak to senior people in communication agencies who do...

What percentage of revenue comes from your ideal clients?

This is a really important question as it tells you if you have the right clients for growth. Not all customers are created equal. Most ...

Why would a customer/client choose you?

Once you’ve identified what your dream client looks like, next consider why they’d choose you as their partner over your competitor...

Who is your ideal client?

This isn’t who would you want to work with but who is the right client for your agency. It’s an understanding of the size of busines...