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Why do so few PR professionals blog?

Written by Paul Stallard


Similar to most people I was very lucky to get a load of books for Christmas and am slowly working my way through them. Two of them –Bit of a blur by Alex James and Gonzo the life of Hunter S Thompson by Jann Wenner and Corey Seymour – have been writen in a style that reminds me of blog writing. Instead of chapters there are a series of posts based around subjects or by different contributors.

The result is that the books were both engageing and easy to read. Mainly because they got straight to the point and there is no filling just to hit word counts. I found it particularly interesting that this style of writing is becoming more prevelant at a time when so many PR bloggers are abandoning their blogs in favour of Twitter.

Writing is a skill that requires exercising and blog writing allows someone to share ideas and find their voice which is why I think it is such a shame that so many people are abandoning their blogs. I recently reviewed Matthew Watson’s top PR blog list and realised that most don’t write about PR or blog so infrequently it is hardly worth visiting from month to month.

Some of the top thinkers in our industry first tested their ideas on blogs to get input or formalise ideas before they unleashed them in fantastically successful books. Robert Scoble, David Meerman Scott and Seth Godin are just three faboulous examples of authors and thinkers who trialed ideas on their blogs before going on to release best selling books.

If these guys recognise the power of blogs and mainstream books are now copying this style of writing, why are so many UK PR professionals not bothering with this medium?

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  • I believe that blogging is a wonderful way for PR professionals to get their name out, get their products name out, speak up about issues in the field, and receive feedback. I think that Twitter is a good way to briefly point out all of the above, but with Twitter it is hard to see opinions due to lack of word space. In blogs, PR professionals can state how they feel if they would like to. The reason I think so many people have moved to Twitter is because it is newer than blogging and it is easier in that you do not have to write much at all. I am currently blogging for my PR writing class in the USA, but I agree that most professionals blog infrequently. I see many posts, but not from the same person. I don’t necessarily think that this is a bad thing. I just think that as a PR student or practitioner one should follow many PR blogs not just one or two. The broader your scope is for taking in knowledge the more you will take in that information and be able to practice it. This is a wonderful post!

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