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Meet the media: Leila Makki, TelecomTV

Written by Paul Stallard

Leila Makki

This week’s Meet the media interview is with Leila Makki, senior reporter for TelecomTV. A number of the journalists I have spoken to have mentioned how they believe social media is a great source of news but Leila also makes the point that it opens the door for rubbish PR professionals to contact her simultaneously. Come on guys, surely you must understand that if you spam journalists they don’t call you back!

Name: Leila Makki
Title I work for: Senior Reporter, TelecomTV

Paul Stallard: What is your pet hate of PR?
Leila Makki: Unsolicited emails with irrelevant content. Misleading press releases or any with horrible jargon and superlatives.

PS: What is the best way to contact you?
LM: Via telepathic thought-transference or email.

PS: Do you think that most PR professionals have ever seen Telecom TV for before contacting you?
LM: No!

PS: What is your top tip for PR professionals?
LM: Understand that we are looking for stories- not to promote your client’s products and services.

PS: How many emails / calls do you get a day?
LM: About 50-100 emails a day. Thankfully, phone calls are more rare these days.

PS: How has the increase of social media affected traditional journalism?
LM: I now get solicited simultaneously via Twitter, Facebook and Linkedin. But, the upside is that I find lots of great stories and interview interesting people through social media.

PS: Is there a future long term for hard copy publications or will online rule?
LM: Hard copy will always be there but online will reign!

PS: Are there any PR agencies you have black listed because of bad practices?
LM: Nah, forgive and forget.

PS: Do you believe journalists are rude to PR professionals?
LM: Probably, but they shouldn’t cause “you’re better than no one and no one is better than you. Bob Dylan said that.

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