Storytelling: Why does your company exist?
I heard a story recently that I liked and wanted to share. A senior military official was visiting NASA to talk to the staff and saw a janitor. Without knowing what his job was, he asked the man what he did for NASA? His response:
I’m helping put a man on the moon!
Now this story could be total bollocks, but I hope it isn’t, because I love it. Every person in a business should know why the organisation exists and should be proud that their contribution, no matter how big or small, plays a part in achieving this goal.