What are you doing to generate more business?
Armed with all of this information, what are you doing about it? All too often I speak to senior people in communication agencies who don’t differentiate between a new business and marketing plan. They are closely linked but not the same thing. The other fatal excuse I hear all too often is that ‘we’re just so busy, we’re simply reacting to what comes in’. It’s far too scattergun for my liking and also highly questionable.
The irony is the communications industry is traditionally bad at evaluating its own business needs. It’ll generate great coverage, beautiful websites, video, and leads for a client, at the expense of doing it for itself. But if your agency is to grow and thrive, this needs to be addressed.