Acquiring a PR agency in Germany – presumption
Linked to my top five tips listed in a recent post.
Never presume something has been done
On numerous occasions while trying to get the company registered I thought an action was underway only to call five days later and hear that they were waiting for confirmation from someone else. I learnt to check and double check everything. Make sure everyone knows what they are doing and clarify deadlines at every opportunity.
Regardless of language skills, always be clear about specific deadlines and follow up meetings and calls to outline actions, responsibilities and timelines. That way everyone knows exactly who is responsible for what and by when they need to do things by.