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How to manage a PR agency acquisition in Germany – presumption

Written by Paul Stallard

Linked to my article about how to manage a PR agency acquisition top five tips listed in a recentĀ post.

Never presume something has been done

On numerous occasions while trying to get the company registered I thought an action was underway only to call five days later and hear that they were waiting for confirmation from someone else. I learnt to check and double check everything. Make sure everyone knows what they are doing and clarify deadlines at every opportunity.

Regardless of language skills, always be clear about specific deadlines and follow up meetings and calls to outline actions, responsibilities and timelines. That way everyone knows exactly who is responsible for what and by when they need to do things by.