So you have bothered to come to my blog and now you want to know who the hell is Paul Stallard? Well, I’m the International MD of Berkeley, a fully integrated communications agency.
I abhor arrogance and find the drive for ‘better’ addictive. This is why I fell in love with the PR industry and Berkeley from the first moment I stepped through its door. As the man responsible for building and driving the agency on a day-to-day basis, I have built a team of like-minded people. It is ingrained into everyone at all levels; we never take anything for granted and everyone strives to be better.
Our clients love this, as they want greater results, stories and campaigns. The team loves this because they are given an environment to be effective consultants, colleagues and professionals. I feel this is what I excel at. Ensuring both clients and the team feel that by working with Berkeley they become better.
As MD of the agency I’m proud that the recommendations we make to our clients are the same as those we would make if we owned their company. Decisions are never based upon securing extra budget to keep shareholders happy. Decisions are made because they will improve our clients’ businesses. I’m equally proud that via our grounding in storytelling and commitment to results, we are training a generation of communicators that will shape our industry for decades to come.
I am now taking this ethos of storytelling and desire to push boundaries to the rest of our industry. As a judge for the PRCA and PR Week awards alongside my role as a member of both the Superbrands and PRCA PR councils, I want to ensure others are striving for better, and that the communications industry achieves real results and loses its fluffy tag.
To unwind from work I ‘relax’ by being a season ticket holder at Old Trafford and I’m a proud father who loves taking my girls to the theatre and watching live music.
One of the main reasons I started this blog was to build communications with like minded people and I always welcome comments and conversation with any of you out there in the blogosphere. If you think what I have written is rubbish – contact me, if you agree with me – contact me and if you fancy meeting for a coffee to put the world to rights and discuss anything comms related – contact me. My email is firstname.lastname@example.org and I look forward to hearing from you.
To find out more about me please visit my Linkedin page – link below.