not arrogant, just better

paul stallard's pr blog

Posts Tagged ‘PR’

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My seven tips for dealing with stress


Written by Paul Stallard

PR is often listed as one of the most stressful industries to work in. I think the pressure of constantly chasing a target and only bein...

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Close-up of craftsman hands in protective gloves measuring wooden plank with ruler and pencil. Woodwork and renovation concept.

Can you really measure PR in a meaningful way?


Written by Paul Stallard

  At Berkeley we believe so. No one has a magic measurement machine. But we use a simple set of industry-recognised principles that refl...

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The Drum Network awards: PR Consultancy of the year


Written by Paul Stallard

Super proud today at Berkeley as we are up for PR consultancy of the year at The Drum Network awards tonight. We have had a brilliant ye...

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Seven ways to bring your PR into focus


Written by Paul Stallard

PR doesn’t always get the recognition it deserves. Particularly in the boardroom. So how can you boost the performance of your PR b...

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Do something different


Written by Paul Stallard

Hands up if you have ever been trying to write something – an article, a pitch or campaign idea but just hit a brick wall. I was chatt...

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improve PR

Do you know your business weak point?


Written by Paul Stallard

A few months back I sat down to write Berkeley PR’s strategic plan for the forthcoming (now current) financial year. Rather than base ...

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How to write a sweet PR pitch


Written by Paul Stallard

When ever I chat with journalists I often hear about how poor some PR people are at responding to Response Source. Generic responses that ...

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barrier

What are the barriers to change?


Written by Paul Stallard

Last week I wrote a post about  a seminar I ran on the fear of change. The second half of my presentation was inspired by the work of Jas...

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janet-leigh-psycho-fear

Metathesiophobia – the fear of change


Written by Paul Stallard

Last week it was Berkeley PR’s Summer QRM (quarterly review meeting) and a celebration of hitting, no smashing, our targets for the fi...

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no

Don’t just ask a client what they want…..tell them what they want!


Written by Paul Stallard

A lot of PR professionals I talk to often forget a very basic element of our jobs. To consult. Hitting KPIs and keeping clients happy...

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Is PR a science or an art form?


Written by Paul Stallard

Last week I was sat in the most recent PRCA PR council meeting where we were discussing the progress of our task groups. One of the team...

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bullshit

Do you tell your boss the good, the bad and the ugly?


Written by Paul Stallard

My wonderful wife often pulls me up for PRing her. For example, this is an excuse I tried to get away with recently: “I rarely go out ...

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Sick-Of-Being-Miserable

Is PR really a terrible industry to work in?


Written by Paul Stallard

Sat on the train a couple of weeks ago, I picked up the Evening Standard and found a feature on Matthew Freud. Apart from the fact that ...

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Confused-Twitter-Bird

Why don’t you ask questions on Twitter anymore?


Written by Paul Stallard

Look at the Tweets you have posted over the past month. How many have been questions for your followers? I bet that the answer is very f...

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Is Seo a waste of time in the PR world?


Written by Paul Stallard

You often hear people say that if you can’t be found on Google your business will die. The result of this mentality has seen a wealth ...

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Henning Wehn

Are PR professionals the comedians of the communication world?


Written by Paul Stallard

Calling someone a rock star is often seen as a positive, especially in the tech world. You often read that X is the rock star of Y indus...

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school gates

Part-time parents have no place in PR


Written by Paul Stallard

What a load of rubbish but you would be surprised at how few PR agencies don’t embrace part time parents. Our industry has a culture o...

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blind

Are you a storyteller or storyseller?


Written by Paul Stallard

My boss has written a great free whitepaper about the secret to great storytelling? He starts with this gem which demonstrates perfectly...

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haka

Why are the All Blacks the greatest team of all time?


Written by Paul Stallard

I’m not really a rugby man but watched the All Blacks Vs Wales at the weekend. What a team. It reminded me of a book I put on my Christ...

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What makes a leader?


Written by Paul Stallard

I love this quote attributed to John Quincy Adams (although contested): If your actions inspire others to dream more, do more and becom...

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banksy

An open love letter to #Bristol from a growing PR agency


Written by Paul Stallard

Bristol is a brilliant city that is rapidly gaining a reputation for its talent pool and creative environment. I am proud that Berkeley PR...

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