not arrogant, just better

paul stallard's pr blog

Posts Tagged ‘PR’

How honest are you?


Written by Paul Stallard

Yesterday I attended a talk on leadership from the fascinating Charlie Wilson of Bosideon Consulting at the peer to peer networking grou...

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Storytelling isn’t just for Christmas


Written by Paul Stallard

Advertising is often held up as a shining light of how to properly do storytelling. John Lewis adverts and a number of retailers inve...

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Paul Stallard – International MD of Berkeley


Written by Paul Stallard

International MD of Berkeley - has quite a nice ring to it if you ask me. 2016 has been quite a year at Berkeley. We have re-branded,...

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Top 100 PR blog – ta


Written by Paul Stallard

Always nice to know that it isn’t just my mum reading this blog (I’m actually pretty sure she doesn’t read it). Last week the love...

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Tips for successful storytelling


Written by Paul Stallard

Whilst storytelling may be a buzzword in marketing circles, the same cannot be said in the world of PR. So how can businesses super-char...

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How to make your brand stick


Written by Paul Stallard

“The bear is sawing the pineapple in front of the Houses of Parliament” – a complex string of facts can become a vivid story tha...

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My seven tips for dealing with stress


Written by Paul Stallard

PR is often listed as one of the most stressful industries to work in. I think the pressure of constantly chasing a target and only bein...

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Can you really measure PR in a meaningful way?


Written by Paul Stallard

  At Berkeley we believe so. No one has a magic measurement machine. But we use a simple set of industry-recognised principles that refl...

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The Drum Network awards: PR Consultancy of the year


Written by Paul Stallard

Super proud today at Berkeley as we are up for PR consultancy of the year at The Drum Network awards tonight. We have had a brilliant ye...

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Seven ways to bring your PR into focus


Written by Paul Stallard

PR doesn’t always get the recognition it deserves. Particularly in the boardroom. So how can you boost the performance of your PR b...

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Do something different


Written by Paul Stallard

Hands up if you have ever been trying to write something – an article, a pitch or campaign idea but just hit a brick wall. I was chatt...

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Do you know your business weak point?


Written by Paul Stallard

A few months back I sat down to write Berkeley PR’s strategic plan for the forthcoming (now current) financial year. Rather than base ...

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How to write a sweet PR pitch


Written by Paul Stallard

When ever I chat with journalists I often hear about how poor some PR people are at responding to Response Source. Generic responses that ...

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What are the barriers to change?


Written by Paul Stallard

Last week I wrote a post about  a seminar I ran on the fear of change. The second half of my presentation was inspired by the work of Jas...

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Metathesiophobia – the fear of change


Written by Paul Stallard

Last week it was Berkeley PR’s Summer QRM (quarterly review meeting) and a celebration of hitting, no smashing, our targets for the fi...

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Don’t just ask a client what they want…..tell them what they want!


Written by Paul Stallard

A lot of PR professionals I talk to often forget a very basic element of our jobs. To consult. Hitting KPIs and keeping clients happy...

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Is PR a science or an art form?


Written by Paul Stallard

Last week I was sat in the most recent PRCA PR council meeting where we were discussing the progress of our task groups. One of the team...

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Do you tell your boss the good, the bad and the ugly?


Written by Paul Stallard

My wonderful wife often pulls me up for PRing her. For example, this is an excuse I tried to get away with recently: “I rarely go out ...

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Is PR really a terrible industry to work in?


Written by Paul Stallard

Sat on the train a couple of weeks ago, I picked up the Evening Standard and found a feature on Matthew Freud. Apart from the fact that ...

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Why don’t you ask questions on Twitter anymore?


Written by Paul Stallard

Look at the Tweets you have posted over the past month. How many have been questions for your followers? I bet that the answer is very f...

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Is Seo a waste of time in the PR world?


Written by Paul Stallard

You often hear people say that if you can’t be found on Google your business will die. The result of this mentality has seen a wealth ...

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